Designing Logos: DoorDash

Discussions about logos, branding, and design should not be pretentious. In this series, we want to have real, honest discussions about popular companies and how their logos give them a competitive edge. These are fascinating stories and creative ideas that we can all learn from.

Today we’re looking at the creative approach of DoorDash, the food delivery service. They had a unique, bold approach to branding their company that helps them stand apart from the competition.

Topics in this Video:

• Narrowing the goals of a company logo (you can’t do it all.)
• Careful use of color
• Elevating brand recognition points
• Recognizing the “personalities” of the 26 letters in the alphabet
• Avoiding committee-driven solutions

If you enjoy design, marketing, and brand strategy, you’ll enjoy this series.

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