Webinar

Smarter Event Promotion

on Instagram 📣

Smarter Event Promotion

Better Results with Minimal Effort

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How to Promote Events Without Hurting Your Reach

Many dioceses promote every event the same way on Instagram, unintentionally reducing reach over time. This webinar shows when to use Posts vs. Stories vs. Reels, how to promote small or niche events without confusing the algorithm, and how to protect visibility for major diocesan initiatives. This is particularly important when considering the liturgical

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[What you will Learn]

Key Takeaways

  • 1. Not every event should be promoted the same way on Instagram
    Treating all events equally can unintentionally reduce overall reach. Matching the size and importance of an event to the right content type protects long-term visibility.

    • 2. Use the right Instagram format for the right goal

    • Posts are best for major diocesan initiatives and evergreen messages
    • Stories work well for smaller, internal, or time-sensitive events
    • Reels help expand reach when broader awareness is truly needed

    3. Small or niche events don’t need algorithm-heavy promotion
    Promoting every minor event as a feed post can confuse both followers and the algorithm. Stories and targeted sharing allow promotion without “training” Instagram to deprioritize your content.

    4. Protect reach for major moments on the diocesan calendar
    Strategic promotion ensures that high-impact initiatives—especially those tied to the liturgical calendar—retain strong visibility when they matter most.

    5. Consistency and discernment matter more than frequency
    A thoughtful, balanced promotion strategy builds trust with your audience and keeps Instagram working for your mission, not against it.

    Presenters

    President & Founder

    Digital Marketing

    Project Lead